What we do
We provide independent AI advisory for investors and companies. Whether you're evaluating an opportunity or building something yourself, we bring a decade of hands-on experience to help you get it right.
Your unfair advantage in venture building
Independent
No vendor partnerships, no referral fees, no conflicts. Our advice is ours.
Hands-on
We've built and shipped AI products ourselves. We know what real implementation looks like.
Both sides of the table
We've raised capital, evaluated deals, and run companies. We understand every seat in the room.
What we deliver?
From investment evaluation to hands-on strategy, we work across the full lifecycle.
Deal Evaluation
Independent technology and team assessment for a specific investment opportunity. You get a written memo covering what the technology actually does, whether the approach is sound, what the risks are, and how it compares to alternatives.
Portfolio AI Strategy
Where is AI creating real value across your portfolio — and where is it just creating cost? We work across your companies to identify genuine opportunities, flag risks, and prioritise what to build, buy, or ignore.
AI Strategy & Execution
You know AI matters. You're less sure what's real and what to do about it. We work alongside your leadership to evaluate what's possible, cut through vendor noise, and help you execute.
Retained Advisory
Ongoing relationship for investors and operators who want AI expertise on call. Market context, deal flow perspective, and a sounding board when you need one.
READY TO SEPARATE SIGNAL FROM NOISE?
Whether you're evaluating an opportunity or building something new, we can help.
let's talk
let's talk
let's talk
let's talk
let's talk
Aphra project
Every AI company has a pitch. Most of them sound good. Our job is to get past the pitch and into the substance — the architecture, the data, the team, the unit economics. We've built enterprise AI products that went into global banks. We've built consumer AI from scratch and taken it to market. We've sat on the other side of the table evaluating companies raising capital. That combination means we know what questions to ask and — more importantly — which answers to trust. We don't use frameworks or scorecards. Every assessment starts from the specific context: what is this company actually trying to do, and is their approach going to work?
How it works
Step 1: Understand
We get into the technology, the team, and the context. No assumptions, no frameworks imported from somewhere else.
Step 2: Evaluate
Honest assessment of what's real, what's possible, and what's noise. Written clearly, no jargon.
Step 3: Recommend
What we'd do if it were our money or our company. Then we help you do it.
