Ant vs Bear Advisory

Privacy Policy

Last updated: February 2026

Who We Are

Ant vs Bear Advisory is a trading name providing independent AI consulting services. We are based at 128 City Road, London, EC1V 2NX, United Kingdom. For data protection enquiries, contact us at alex@avb.xyz.

What Data We Collect

We collect the following personal data through our website:

  • Name and email address (submitted via contact forms and lead magnet downloads)
  • Company name and role (optionally provided via forms)
  • Message content (submitted via contact form)
  • Website usage data via Plausible Analytics (privacy-focused, no cookies, no personal data)

How We Use Your Data

We use your personal data for the following purposes:

  • To respond to your enquiries
  • To send you requested resources (lead magnet PDFs)
  • To send follow-up emails related to the resource you downloaded (you can unsubscribe at any time)
  • To understand how our website is used (aggregated, anonymous analytics only)

Email Marketing

When you download a resource from our website, you will receive a short email sequence related to that topic. Each email includes an unsubscribe link. We use Resend to deliver our email communications. Your data is stored securely and processed in accordance with GDPR requirements.

Analytics

We use Plausible Analytics, a privacy-focused analytics tool that does not use cookies and does not collect personal data. All data is aggregated and cannot be used to identify individual visitors.

Data Sharing

We do not sell your personal data. We share data only with Resend (email delivery provider) for the purpose of delivering requested communications. No other third parties receive your data.

Data Retention

We retain your contact data for as long as you remain subscribed to our communications. If you unsubscribe, we remove your data from active lists within 30 days. Contact form submissions are retained for 12 months for reference.

Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Object to processing of your data
  • Data portability

To exercise any of these rights, email alex@avb.xyz.

Contact

For any privacy-related questions, contact us at alex@avb.xyz or write to Ant vs Bear Advisory, 128 City Road, London, EC1V 2NX.