About Ant vs Bear Advisory

We're an independent AI consultancy based in London. We help companies build AI capability and help investors evaluate AI opportunities.

Why "Ant vs Bear"?

In every market, there's a choice: be the bear (big, slow, expensive) or be the ant (fast, lean, effective). We chose the ant. We bring enterprise-grade AI expertise without the enterprise-grade overhead. No 20-person teams. No 6-month timelines. No bloated slide decks that say nothing.

Our Background

Before advising others, we built AI products ourselves. We founded Relata, an AI-powered client intelligence platform for financial services. We sold it through enterprise procurement into global banks and Lloyd's market insurers, scaled it to over £1M ARR, achieved ISO 27001 certification, and exited via acquisition.

That experience — building, selling, scaling, and exiting an enterprise AI product — informs everything we do as advisors. We know what works in production because we've operated in production.

We're also building Aphra, a consumer AI personal assistant with over 10,000 downloads and a 4.5-star rating. Because we believe the best advisors never stop building.

What We Believe

Direct. Answer first, explain second. No jargon, no hedging.

Expert. Speak from experience, not theory. Reference real scenarios, not hypotheticals.

Commercial. Translate technical capability into business impact.

Independent. No vendor agenda. We recommend what works, not what pays us.

Lean. We're ants, not bears. Fast, cost-effective, no overhead.

Where We Work

We're based in London (128 City Road, EC1V 2NX) and work with clients across the UK and internationally. Most engagements are a mix of in-person and remote, though we can work fully remotely where that makes more sense.

We Don't Just Advise. We Build.

Before advising others, we built and shipped AI products ourselves — into enterprise procurement, into production, into people's hands.

Enterprise AI

Relata

AI-powered client relationship intelligence for financial services. We built it, sold it through enterprise procurement into global banks and Lloyd's market insurers, scaled it to £1M+ ARR, achieved ISO 27001 certification, and exited via acquisition.

£1M+ ARR at exit
Revenue
10x more client data
Data impact
ISO 27001 certified
Security
Banks • Insurers • Asset Mgmt
Sectors
Built → Scaled → Acquired
Outcome

"In our second month, one Account Manager closed more than $70,000 using the data. The ROI is unrivalled."

— Founding Partner, Specialist Broker

"Almost 10x more client data captured than traditional CRM workflows."

— Head of Technology, Investment Research Firm
Consumer AI

Aphra

AI-powered personal assistant helping people manage the chaos of daily life. 10,000+ downloads. 4.5-star rating. Bootstrapped and live in production.

10K+
Downloads
4.5★
Rating
Live
In Production
Try Aphra

The combination of enterprise delivery (Relata) and consumer product instinct (Aphra) means we've built, shipped, sold, and exited — not just advised.

Want to Work With Us?

Book a free discovery call to discuss how we can help.

Get in Touch